Finally Airing Music Videos, MTV (Of Course) Finds a Way to Showcase As Few as Possible

You cannot flip through the television dial without hitting an episode of Will & Grace, Golden Girls, Law & Order, CSI, Friends, or Fraiser. That is because these shows have syndicated themselves into oversaturation; there is no escaping their broadcasts, because they are broadcast all the time.

MTV also latched on to this concept, airing marathon sessions of its endless reality series whenever there was a gap in its four-figure-budget programming.

And now, it will do it with music videos. Funny, because it's been years since you could attach "MTV" to "music videos."

The network's ridiculously titled FNMTV — a Friday night block of music vids and talking heads making comments about them — is re-airing the same videos some half dozen times in its three-hour window. It's MTV Networks' entertainment chief Brian Graden's idea, who wants to take some market share away from YouTube as the birth place for artist buzz.

So what does that leave us with? Oh, just that the one place MTV actually airs videos will be stuffed with repeats.

[NYP]

Jul 21, 2008 · posted by david · Link · 4 Responses
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Comments (4)

No. 1 NYCrex says:

Time to take Lifetime off your Favorites list.

Posted: Jul 21, 2008 at 5:23 pm
No. 2 sir jorge says:

mtv just hates music, that's all.

Posted: Jul 21, 2008 at 5:26 pm
No. 3 Shaun Industry says:

What's next? Is Bravo going to start featuring real housewives on 'The Real Housewives of Orange County'?

Posted: Jul 21, 2008 at 8:00 pm
No. 4 hms says:

I remember when MTV went on the air. Music videos 24/7. I remember when A&E and Bravo went on the air and it was quality TV, much like Public Television, except with commercials. Thank God, PBS still exists. I found it again and it's like a breath of fresh air.

Posted: Jul 22, 2008 at 9:33 am
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