For A Man Who Counts For a Living, You'd Think Keith Olbermann Would Understand Numbers Better
Asks Salon:
But don't these kinds of [harsh] commentaries pay off in ratings? Doesn't controversy mean more viewers?
Answers MSNBC's Keith Olbermann:
I don't think you can draw a direct cause-and-effect relationship with the commentaries.
Say the ratings: A top evening in July, Countdown averaged 210,000 viewers. And earlier this month, post-regular ranting, Olbermann was seeing 426,000.
The Olbermann factor [Salon]
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Editorial Director
He also mentioned how he's won the ratings for the 8PM timeslot. Forget the fact that he has never beat Paula or O'Reilly in the ratings.
Unfortunately, most of his competitors' ratings went up at the same rate. Bummer.
I just wish I could believe that this was more about his true feelings and not some calculated attempt to push his book sales higher.