Maybe with all the connections in the free world, publishing is a lucrative venture. At least that’s what Jack Ford, Gerald’s son, is hoping.

The former first kid and part of the founding staff of Outside magazine is launching a new media project, Mountain Time Publishing. The company will run a bi-weekly lifestyle magazine insert for 20 small daily newspapers in ski resort towns. The inserts will start before Christmas.

After a childhood of press conferences, apparently publishing is the ultimate follow-up career. Too bad we'll have to wait at least eight years for Chelsea's tell-all.