This is fun: PR Week profiles Gawker while Gawker roils the PR industry. It's a veritble game of dog-eats-dog-eats-shit — and we're supplying the dice.

Here's what you already know: Gawker makes fun of media, Jessica Coen writes Gawker from her apartment, everybody loves to hate Gawker.

But here's what you don't know about Gawker that PR Week reveals: Nothing.

That is, PR Week is shamelessly publicizing a media site that targets the very industry that PR Week covers. And next week, not only will you be able to buy the game at Toys'R'Us, but you'll be able to purchase our limited edition "That's so meta" T-shirt as well.

Coen's edge helps sharpen Gawker's renowned bite [PR Week]