The Chelsea gays are boring Mike Bloomberg, and the Williamsburg gays aren’t his style either. In fact, he’s tired of all gay New Yorkers. He wants gay tourists, and the city has embarked on an advertising campaign to lure them in.

NYC & Company, the city’s tourism agency, took out a three-page spread in the December/January issue of Out, placed spots on Logo and has launched a $30 million, 19-country initiative to attract international gays to New York.

Well the return of Broadway probably won’t hurt the mayor’s initiative.