Furthering a story we took five minutes to work on last week, the Los Angeles Times opines about Google News' new comments feature, where "authenticated" people mentioned in news articles get a chance to publicly respond. Argue the editors: "The feature implies that the stories aggregated by Google News are incomplete — possibly because of limited space, but also possibly because of bias, neglect or ignorance. News organizations have their flaws, and the added comments on Google may demonstrate that. [...] Google, however, won't help readers separate the factual wheat from the public-relations chaff — a reminder that Google may strive to be the world's index, but it's not journalism."

So publicists have started embedding themselves into Google News' supposedly unbiased coverage. What's next, publicists cheating their clients' way to the top of search engine results? Oh, wait.