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What’s the Difference Between In Touch and Life & Style?
Bauer's critics would like to know

Is Richard Spencer’s double duty at In Touch and Life & Style costing the two Bauer tabloids their singular identities? Critics are quick to say “absolutely.” Naturally!

Not only are both magazines running very similar content and storylines, but there are also instances of the weeklies having their cake and inhaling it too, by supporting a celeb in one rag and trashing him in the other.

“They’re definitely trying to have it both ways,” says one veteran staffer at a competing tabloid. And when they run “what’s basically the same story in both magazines, they look cheap.”

Well, they are only $1.99.

(Click images for larger versions)

When you’re looking for nearly identical items, look no further than Usher. In this week’s Life & Style (left), he’s seen with new wifey Tameka Foster on their “birthday getaway” to Turks & Caicos. Funny, because in In Touch (right), Usher and Tameka are seen in the same photo on their “honeymoon getaway.” And that photo caption looks eerily familiar.
Meanwhile, why let a story about Josh Harnett and Rihanna hooking up only find its way into one tabloid? Especially when you paid for the photos to go with. That might explain why Life & Style gave it some treatment in “Hot Gossip” (left), while In Touch shared the same story in “In The Know” (right). Though you’ll have to buy both mags for all the details and background info.
And when you’ve got a great feature idea – Jennier Lopez is wearing new clothes to hide her bump! – it just wouldn’t be nice to keep it to a single magazine. Thus, Life & Style goes with “How pregnancy has changed J. Lo” (above), while In Touch delivers “J. Lo’s surprising pregnancy style.” For what it’s worth, the magazines did use different pics.
And then we have what’s perhaps the most enviable advantage of running two magazines: You get to bulldoze a star and run a blowjobby puff piece on him in the same week! That’s why In Touch (right) got to throw softball questions at Ben Affleck like “So you’re really loving life these days!” – technically not a question – while Life & Style (left) announces he’s back to boozing. Brilliant!

Richard Spencer is “confused by that critique,” he tells us. “The two magazines should never be different …but they should never be the same?”

He continues: “I think if you look at all celeb magazines — and read them one after another — you will find a lot of the same stories because no title should be incomplete on breaking news…we all should report on Jake and Reese getting cozy in public…Pam Anderson getting married etc… In regard to Usher, one story was about a birthday, one was about a honeymoon….in regard to Ben Affleck IN TOUCH mentioned there were reports that Ben had been seen drinking again…but his overall behavior in the past few years has been quite a transformation.
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“If LIFE AND STYLE feels more like IN TOUCH — that can only be a good thing — considering the magazine’s news power — but the style content alone makes the two titles vastly different.”

Oct 23, 2007 · Link · 4 Responses
Comments (4)
No. 1 Perez Hilton says:

Mr. Spencer is a lot smarter than the dipshits running the other mags - and for a fraction of the salary of Min & Fuller …

Posted: Oct 23, 2007 at 8:08 pm
No. 2 SallyJane says:

good piece. i was wondering if someone would pick up on this. it’s a complete conflict of interest to have Richard “edit” both. Giving his comments it sounds like he’s being doing some “boozing.”

Posted: Oct 23, 2007 at 9:21 pm
No. 3 Axeldee says:

I THINK “IN TOUCH” IT’S BETTER THAN THE OTHER ONE, THE ARTICLES ARE BETTER EDITED…
http://www.spymac.com/details/?2288847

Posted: Oct 24, 2007 at 5:27 am
No. 4 duh says:

they are both full of ca ca.

Posted: Oct 24, 2007 at 2:35 pm
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