We tried to go to Women's Wear Daily for our promised recap of Elle Girl's demise, but unfortunately the article was in the "subscriber" section. Boo. So, we had to go to Nat Ives for the follow-up. Sigh.
Well, as it turns out, Elle Girl the magazine is shutting down, but the "brand" will keep chugging along as a web publication.
"After running this magazine for the past five years and continually doing research on the teen market, Jack is totally redefining the strategy," said Anne L. Janas, a Hachette spokeswoman. "The print magazine is closing down but there will be increased investment online and in wireless. He believes that's where he needs to direct the primary investment of the company."
We will really miss the fun glossy, though. Especially the masthead, where assistant editors and art directors plugged their fave movies, heartthrobs, and lip glosses.
It is our sincere hope that gals will take a break from sticking their asses out on their MySpace profiles to check out EG's site.
'ELLE GIRL' SHUTS PRINT EDITION, MOVES TO WEB ONLY [Nat Ives, Ad Age]