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iPod user gets revenge / Jossip




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Monday, November 24, 2003

iPod user gets revenge

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The video looks like it should actually be an ad for an Apple iPod. That is until you see what the young man is spray painting all over iPod advertisements: “iPod’s unreplaceable battery lasts only 18 months.”

This gentleman in the mock ad is perturbed at having to pay $255 to have the battery in his iPod replaced 18 months after purchase (apparently the warranty is only good for 12 months). Even the customer service representative tells him he would be better off just buying a new iPod.

So he got pissed, grabbed some stencils and a can of spray paint and went around (Manhattan?) sabotaging Apple’s ads. Mmm, 800-pound guerilla marketing.

# iPod’s Dirty Secret (via Gizmodo)



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