Jennifer Aniston keeps Vanity Fair alive
Who knew that Bonnie Fuller wouldn't be the only one to benefit from the collapse of Jennifer Aniston's marriage? Turns out Brad Pitt leaving her for another woman helped the staffers over at Vanity Fair with their yearly bonus, too.
Though Graydon Carter tries to remind everyone about articles that required actual journalistic skill, such as Deep Throat, all other issues pale in the glow of Jen's 700,000 copy September cover — VF's top seller of all time.
Issue and advertising sales are all going up on the 22nd floor of 4 Times Square, and a few insiders say it's Carter's personal touch and extra devotion that have made a difference:
The gains could also have something to do with the fact that Carter has been more focused and has been putting more time in at the office in the past year, according to numerous sources at Cond???? Nast. Each of the magazine's issues in the last six months was up over the corresponding issue in 2004.
In a few weeks, February's Lindsay Lohan cover (another top gossip seller) will hit stands. Unless she gets in another car crash with Joaquin Pheonix in the passenger's seat, we doubt any cover could be as delightful as watching Jennifer Aniston's life fall apart.
Fair Gains [Sara James, WWD]