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No 'Fancy Slogans' For Katie Couric / Jossip
No 'Fancy Slogans' For Katie Couric
— Wed, Jul 12, 2006 —

While CBS busies itself constructing a new studio, graphics, and theme music for Katie Couric's Sept. 5 arrival, the future face of CBS News is busying herself with a nationwide publicity tour, kicking off today in Minneapolis. But while she mingles among the people she'll soon be delivering devastating headlines about, Sumner Redstone is having his minions mount a publicity effort to ensure, dammit, America will love and respect Kate as a newsie from Day One. That means CBS Marketing Group has billboards, TV, radio, and even airline spots on the way. But don't expect any cutesy catchphrases – "fancy slogans" is the industry term – to embrace Katie's new tenure. CBS, you see, is going for the "straight-forward" approach. Which means gem like these will never have homes:

• From Today to tonight
• Smiling is for the weak
• The New Katie Couric: No cooking segments
• Mornings shows are for happiness. Evening news is for depression
• We aren't paying this bitch $15 million to get cute with you

Katie Couric on the hustings [Matea Gold, LAT]



Comments


No. 1
rras says:

Katie will need much more then a new set or even a theme song. Is she, like over the hill. Does CBS ever watch the other news people. There are so many young and very plesant looking young news people.

July 17, 2006 1:05 PM
No. 2
Katies New Slogan says:

Katie Couric slogan: Goodnight and keep your colon happy!

September 6, 2006 6:55 AM
No. 3
Joyce Willy says:

My slogan for Katie's sign off is: This is all from Katydid
tonight. Have a nice evening!! I will be hopping on again tomorrow night. Until then, have a great evening and goodnight.

September 6, 2006 7:42 AM
No. 4
Poop says:

Best slogan for Katie:
FECAL STAINS HER FECAL STAINS....ANAL ODOR.
PERIOD SPOTS INSIDE HER CROTCH....ARMPIT ODOR.
URINATED MARKINGS
CROTCH ODOR AND A VOMIT BREATH...ANAL SWEAT

September 6, 2006 1:35 PM
No. 5
Anderson Cooper says:

Just watch CNN.

September 6, 2006 2:25 PM
No. 6
Dan Rather says:

Courage!

Oh, wait that was my slogan.

Why does Katie always have that goofy looking smile on her face?

September 7, 2006 1:56 AM


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