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Press Release Parade: Maxim spreads eagle in Vegas / Jossip
Press Release Parade: Maxim spreads eagle in Vegas
— Thu, Apr 6, 2006 —

We knew Google was taking cash to put ads on its maps when Sopranos-branded locations started popping up in Google Local all around Jersey. But from the sound of Maxim's self-congratulatory press release (and aren't they all?), they did one better: Ed Needham & Co. constructed a copy of its Eva Longoria cover so large, Google's imaging satellites had no choice but to pick it up. Publicity buzz TK, they thought.

MAXIM Magazine, the #1 best-selling men?????s lifestyle magazine in the country and the world is celebrating their momentous milestone of reaching 100 issues by constructing a colossal special issue cover in the Las Vegas desert. MAXIM has teamed up with the City of Las Vegas so that everyone can see Eva Longoria's (last year's MAXIM Hot 100 winner) sexy new special cover in Google Earth by visiting Maximonline.com. The structure stretches 75 x 110 feet and is erected on floor of the Las Vegas desert.

?????Leave it to MAXIM to do something so creative and so wild to celebrate their 100th issue. I guess space is no longer the final frontier! I am flattered, to say the least, to be TV's Sexiest Earthling,????? Longoria said.

EVA LONGORIA COVER BY THE NUMBERS:
Size: 75????? x 110?????
Material: Vinyl Mesh windscreen
# of stakes in the ground to hold it down: 125
Crew to install: 9
# of hours of printing: 25
# of feet of airline cable to hold in place: 2400?????
# of hours to install: 15 hours

And how. Except when we went to look for the Longoria cover spread out in the Las Vegas desert – at 35 degrees 37' 12.23" north and 115 degrees 22' 58.77" west – in Google Earth, we didn't see so much as a Dennis Publishing shrine but undeveloped desert situated next to some sort of complex the president has likely yet to tell Congress about.

(Top to Bottom: Regular Google Image view; Google Image view with Maxim data file loaded. Click each photo for larger version.)

As any novice geek knows, Google Earth isn't in real time — but Maxim's claim that you can spot their supersized cover surely is. So it takes clicking on the Google Earth data file on Maxim's site (currently generating "page not found" errors to no end) to actually see the cover — that is, loading the Maxim-brand data file into Google Earth, which is akin to pasting just about any Flickr pic onto a satellite image, then issuing a press release.

Except Maxim actually did construct the jumbo cover and, for their credibility's sake, there were actual photographers on the scene to document the grandiose attempts at buzz.

The full laddy-laden release, after the jump.

#####

MAXIM MAGAZINE CELEBRATES 100TH ISSUE WITH GIGANTIC COVER
FEATURING EVA LONGORIA, THREE DAYS OF FESTIVITIES IN LAS VEGAS

(LAS VEGAS ????? April 6, 2006) MAXIM Magazine, the #1 best-selling men?????s lifestyle magazine in the country and the world is celebrating their momentous milestone of reaching 100 issues by constructing a colossal special issue cover in the Las Vegas desert. MAXIM has teamed up with the City of Las Vegas so that everyone can see Eva Longoria's (last year's MAXIM Hot 100 winner) sexy new special cover in Google Earth by visiting Maximonline.com (http://www.maximonline.com/maximusa). The structure stretches 75 x 110 feet and is erected on floor of the Las Vegas desert.
?????Leave it to MAXIM to do something so creative and so wild to celebrate their 100th issue. I guess space is no longer the final frontier! I am flattered, to say the least, to be TV's Sexiest Earthling,????? Longoria said.

EVA LONGORIA COVER BY THE NUMBERS:
Size: 75????? x 110?????
Material: Vinyl Mesh windscreen
# of stakes in the ground to hold it down: 125
Crew to install: 9
# of hours of printing: 25
# of feet of airline cable to hold in place: 2400?????
# of hours to install: 15 hours

COORDINATES:
LATITUDE LONGITUDE
35 Degrees 115 Degrees
37????? 12.23????? N 22????? 58.77????? W

?????"Las Vegas knows how to throw the biggest and best parties and Maxim magazine has an incredible guest list," says Vince Alberta, vice president of public affairs, LVCVA. ?????Here?????s to another 100 issues of MAXIM and viva Las Vegas!?????

MAXIM will also celebrate by hosting a weekend of fun-filled festivities in Las Vegas. The weekend includes two days of, celebrities, industry insiders and high-rollers who will enjoy three fabulous events:
????? Friday night?????s Rock & Roll Poker Tournament presented by LG????, will be a late night pool side party with DJs Sam Ronson and Joel Madden. The event will feature pro-card players Phil Gordon and Erin Ness, celebrities and a bevy of beautiful MAXIM models and cover girls spanning the past eight years.
????? Saturday morning will be The MAXIM Shotgun Golf Invitational at Wynn Las Vegas????? critically acclaimed golf course. Join MAXIM cover models, celebrities and high-rollers for 18 unforgettable holes of golf capped off with a MAXIM-style 19th hole happy hour. If someone is lucky enough to shoot a ?????Hole in One????? they?????ll walk off with keys to a brand new Maserati donated by the Penske Wynn Ferrari / Maserati dealership located on the grounds of the resort.
????? Saturday night guests will be invited to blow out the candles at MAXIM?????s ultra-exclusive 100th Issue Birthday party at Vegas????? hottest new nightclub Tryst, located at Wynn Las Vegas.
????? Throughout the weekend, cover models including Haylie Duff and Vanessa Minillo will be signing covers along with a CD signing from the star of A&E?????s King of Cars ?????Chop.?????.

?????This weekend marks a momentous moment in MAXIM history,????? says Rob Gregory, publisher, MAXIM. ?????In just eight short years, MAXIM has changed the face of men?????s magazine publishing and culture. We look forward to celebrating our 200th issue, when we may actually be celebrating in outer space.?????

ABOUT MAXIM
MAXIM is the men?????s lifestyle magazine published 12 times a year by Dennis Publishing. Editor-in-Chief: Ed Needham. Group Publisher: Robert F. Gregory. Dennis Publishing, Inc. is a media company that publishes the two most successful modern men?????s lifestyle magazines in America ????? MAXIM (2.5 million rate base) and Stuff (1.3 million rate base) ????? along with general interest music magazine Blender (Advertising Age?????s Launch of the Year), and The Week, a distillation of the week's most important news and opinion from the US and international media. MAXIM, Stuff, Blender and The Week are registered trademarks of Felix Dennis. MAXIM Radio is broadcast on Sirius Satellite Radio on channel 145.

ABOUT THE LAS VEGAS CONVENTION AND VISITORS AUTHORITY
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 133,000 hotel rooms in Las Vegas alone and 9 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever-increasing numbers of leisure and business visitors to the area.





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