While Victoria Beckham may star in his ad campaigns, Marc Jacobs isn’t one to shy away from the photographers. Whether posing nearly nude for Out or stripping down for Arena, the Louis Vuitton and namesake fashion designer has taken great pride in his post-rehab body.

His latest exposure arrives in GQ’s May issue, in the article “Marc Jacobs Doesn’t Give a F***,” where he describes the allure of eating healthy and staying fit.

So how does he maintain his new regimen?

Easy. Literally, Easy.

And of course, there is gym time with Jacobs and his trainer, known as “Easy.” “Because my name wasn’t Dolce or Gabbana, he [Easy] had no idea who I was,” snarks Jacobs. Easy encouraged Jacobs to incorporate a little “bling” into his life. Now, they have practically matching Rolex watches (Easy’s was a gift from Jacobs). “We’re BFFs,” says Jacobs. [WWD]