In what can only be described as good news for Lifetime as it successfully swindles the Project Runway brand away from Bravo, new research shows TV viewers are loyal to their favorite shows, and not the networks they're broadcast on.

Analysts at Accenture see this as a ripe opportunity for content creators (producers, directors, self-absorbed video bloggers) to start putting their commodities on "multiple platforms and distribution channels and find new revenue streams by doing so."

Perhaps that's why the Weinstein Company is so enthused about its new deal.

Not only are Harvey & Co. taking Runway to Lifetime, they're also spinning off the show in a new competition we've been yearning for since the start: the half-hour Models of the Runway will follow the models who wear the designers' clothes, airing at the same time as Runway proper.

Expect the usual web extras and mobile alerts to follow. And if you text "RUNWY" to 54999, Christian Siriano will send you a new phrase to replace "hot tranny mess."