For its fourth season of Hard Knocks, HBO insists it won't give in to the tabloidization of everything in life, and that its sports show about a professional football team during training camp — this season it's the the Dallas Cowboys — won't make much of, say, Tony Romo and Jessica Simpson's relationship. Instead, insists NFL Films president Steve Sabol, "Ninety-five percent of our efforts will be focused on what happens on the field and in the locker room." And don't think that means frontal shots of Terrell Owens.

So why pick a team like the Cowboys, which is rife with gossip page nuances — Romo-Simpson, Vegas stripper shooting personality Adam "Pacman" Jones, larger than life owner Jerry Jones — and not deliver the gossip-y footage? Because, says Sabol, "there is good drama with these characters, and there are arresting personalities from the administration down to the field."

Alas, so many missed opportunities! No chance to see Jones try and negotiate his way back into the NFL. No chance to see Jones try to buy Cowboys.com. And no chance to see Simpson lead Romo around by the hand before throwing him in the back of a SUV and darting off to their separate hotel — to stay out of the team's spotlight — for an evening of tabloid speculation.