Audiences just have not gotten enough of Jessica Rose a.k.a. lonelygirl15, the gamine star of a fictitious vlog that was popular for a day in 2006. Most people generally tuned out once it was revealed that Rose's character "Bree" was a phony, and the actress herself tried to make the leap onto the big(ger) screen playing alongside LiLo in last summer's experimental failure, I Know Who Killed Me.

But just in case you haven't found a new YouTube crush yet, you can watch Jessica's new series Hooking Up at HBO's newest video website, HBOlab, where she'll be joined by other "internet sensations" (but unfortunately not the Numa Numa guy) in an effort to cash in on some of that delicious Quarterlife demographic. You know, before Quarterlife sold out by appearing on TV for the allotted fifteen minutes.

So: Good marketing strategy on HBO's part, or a terribly misplaced attempt to appeal to iMac zombie teens? Or both??

Actually, probably neither. The webisode format is still a relative enigma because the number of viewers online do not correlate to ones used by Nielsen for television. And because trying to figure out the exact worth of an Internet user's time makes it harder to calculate advertising dollars, HBO takes a gamble with Hooking Up as they wouldn't with, say, a Soprano's spin-off on their prime-time lineup.

But hey, if the studio's money was already tied up in HBOlab, then the site needed some sort of content, right? And while "Internet famous" might not translate into Gossip Girl famous, Rose might attract loyal viewers now that lonelygirl is (literally) dead and gone. But HBO execs seem a tad deluded when it comes to their stars' pulling power: "I think we're going to see a lot more hits than had we cast a bunch of funny people you didn't know," says HBOlab's Fran Shea.

No. Nope. Nada. YouTube members and Hooking Up costars KevJumba and sxePhil are still unknown talent, even if their YouTube click count is in the millions. And Rose is only on anyone's radar because lonelygirl15 made it on the cover of Wired once and was therefore an official "thing," officiated by the mainstream press.

HBOlab would have been better off hiring that unknown, funny talent and financing the next You Suck at Photoshop, instead of whatever middling Marshall Herskovitz thirtysomething blahathon Hooking Up is bound to emulate.