H&M's marketing team has come a long way from the days when they were blatantly ripping off second-rate Chloe ads.* Their latest campaign is a dazzling photo-spread featuring pictorials of designer Roberto Cavalli surrounded by sort-of models (like Lydia Hearst and Sean Lennon) and actual models (like Jessica Stam) all in the throes of some hedonistic martini-fueled dance orgy.

In fact, it would all be gloriously over-the-top, devastatingly chic and undeniably fashion-forward if only they weren't all forced to wear H&M.

*a.k.a. last week