For the first time in 78 years, The Hollywood Reporter is changing its logo. Oh! And also: The Nielsen trade is undergoing a "wholesale overhaul" of its whole brand. As you might expect, the relationship between publication and owner will grow closer, with the audience measurement firm providing THR with exclusive data, which only helps to serve Nielsen's interests in overcharging clients for inaccurate data, as already seen with Adweek. So look for a relaunched website, with a terrible look, and a relaunched print edition, which is promised to be "much tighter, with fewer jumps-a quicker read," which in industry parlance simply means "smaller."