Hollywood studios aren't exactly admitting their films are lowbrow and marketed toward just-average audiences, but .. well, okay, that's what they're pretty much admitting.

Nikki Finke is blowing the lid on studios suddenly slashing advertising budgets for mainstream newspapers like the New York Times and Los Angeles Times because their readers are snobby, elitest and old — and probably have no interest in paying $10.75 to see Deuce Bigalow: European Gigolo.

Already, marketing departments are killing plans for $100,000 full-page ads in the major papers, hoping for a bigger payoff for less cash in more niche titles that can reach a younger audience with operating debit cards.

And if newspapers have any hope of recouping these ad dollars, we might be looking at a Howell Raines era redux, with some front page play when Britney Spears gives birth.