Because this can only end in embarassment and the box office pull of Man of the Year, Hollywood rep firm United Talent Agency has gone and created an online unit, devoted to discovering tomorrow's Internet stars today. Yes, of course this item requires a lonelygirl15 mention. Also required? Mentioning the actress behind lonelygirl15 has scored exactly one Jay Leno appearance, and little else — and she's at the top of the web celebrity racket. But while UTA's new division will ultimately fail as a vehicle to land white kids doing the ratchet a pilot deal, it will be a boon to the fresh crop of agent hopefuls — we can just see an entire floor of cubicles, stuffed with post-college twentysomethings, wasting even more time on YouTube.

Talent Agency Is Aiming to Find Web Video Stars [David Halbfinger, NYT]