
We would love nothing more in life, besides an air conditioning system that worked outdoors and followed us where we walked, than a Gossip Girl spin-off. And it appears producers at Alloy Entertainment, which owns more of tweenage culture than you could ever imagine, are following the wise path of shows like The Office, which understand how hard it is to get a new program, with unfamiliar characters, off the ground with so many competing series premiering. So it's the brand extension route they're taking, and for Gossip Girl, it'll likely hinge on little Jenny Humphrey, sister of Dan, who heads off to boarding school to reinvent herself as the popular girl. "In the books, a series of public embarrassments (such as appearing in a teen magazine wearing next to nothing) results in Humphrey having to either repeat ninth grade or find a new school." [THR]
Only problem: Gossip Girl isn't exactly drawing stellar ratings, and it's home, The CW network, already has a slew of shows targeting similar audiences: The new 90210, as well as the brooding One Tree Hill. So while The CW, which is co-owned by Gossip co-producers Warner Bros., has a right of first refusal for the spin-off, it could very well turn down the new show. Which means Alloy would have to shop it elsewhere. Which is fine, our TiVo will know where to find it. Just don't put a dagger through our heart and let it end up on Lifetime.
Update: This might all be false.
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I don't think the spin-off will work on CW.
There just isn't enough young people for CW to survive. Gossip Girl is a well-done show for it's type, cast is good, writing true to the book, NYC locations great, etc.
The audience is not there because the young people don't exist in the same numbers as in decades past. There are 8 million more seniors than young people. America is aging and viewers are older. The baby bust demographics make youth oriented shows mostly DOA.
CW needs "plan B" which either goes totally cheap-o reality to stay with 2-3 million viewers in a youth-girl network, or go after older viewers in a big way with retro-shows featuring older actors and themes and so on which will require both cash and faith by CBS/Time-Warner.
I figure ABC would be the best home for the spin-off, Desperate Housewives is getting old and losing audience, they're mostly female anyway, why not give it (and Gossip Girl if/when CW is cancelled) a shot?