How Rupert Murdoch Successfully Ignored the Guarantee He Made to the Bancrofts
Way With Words

Because what an industry of navel gazers needs is another profile of Rupert Murdoch, Vanity Fair's Michael Wolff obliged and produced this piece of journa-schism. Its side effect was a discussion about where the (almost certainly false) rumors of Michael Bloomberg wanting to buy the New York Times began, but more amusing is the brief re-telling of how Murdoch stole the Wall Street Journal away from the Bancroft family with a giant false promise:

'Although he’d agreed with the Bancroft family, Dow Jones’s former owners, to accept a strict structure for protecting The Wall Street Journal’s editorial independence, I watched how blithely he paid no attention to it. It barely figured into his plans or consciousness. Except that he seemed briefly tickled to have figured out that if he merely called his chosen editor, Robert Thomson, the publisher, then he’d have his choice. He was only slightly confounded (and a bit bemused) that it took Journal editor Marcus Brauchli four months to get the message that he was out.'

[Photo: AdAge]

Sep 2, 2008 · posted by david · Link · Respond
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