Know what marketing gimmick is really going to piss people off? More than those blinking LED things that the Cartoon Network hid around Boston leading to terrorism fears?
These "landmine stickers" that Unicef is deploying.
They're laid on the ground upside-down, so the sticky side is on the top, which will stick nicely to your shoe when you step on it. (They're even camouflaged to match the type of pavement they're placed on.)
Then, when you've realized you've got something stuck to your shoe, you're supposed to bend down to pull it off, feel relieved it's not gum, and then see a special message about the world's landmine problem. Calling Unicef to complain about the sticky glue residue left on your shoe is optional.
Click below to see it in action.
Editorial Director
"Calling Unicef to complain about the sticky glue residue left on your shoe is optional."
I think you mean…
"Calling Unicef to complain about the sticky glue residue left on your shoe is ridiculously petty and shows why 'first-worlders' are considered such jerks by the rest of the world, who would both like shoes and the luxury of *just* stepping on stickers."
Amen, Grace!
Seriously, if that's the most we have to worry about–being annoyed by a sticker–we should count our blessings. Come on people, open your eyes…we have it SO good.
what's a landmind?
i'm with Grace as well. can you imagine if one of our pweeeeeshus widdle cewebrities got hit by a fucking landmine? maybe then the news would pay the fuck attention.
Nice idea, until some sue hungry yank breaks a finger nail and sues for $20 million.