The Huffington Post is reportedly getting a boost. A $5 million boost at that. Like we said this morning in regards to Bono buying Frobes, investing in online media is all the rage right now, and "venture capital group" Softbank is putting its money where Arianna Huffington's mouth is.

It actually took us a few minutes to actually process the number …. $5 million? Into a blog? A non-Denton owned blog? This is kind of huge, people. The major investments comes a year or so after Huffington launched her political-based site, filled with big-named contributors and new right hand woman Rachel Sklar.

Huffington Post is in the midst of an expansion: it has added a media section called "Eat the Press" and is now offering online video. Its list of more than 750 bloggers includes Al Franken, Bill Maher, the Hollywood talent agent Ari Emmanuel and Nora Ephron.

And just think — they still want to invest even though George Clooney isn't blogging. Girl must be doin' something right.

BUCK$ FOR BLOG [Tim Arango, New York Post]