
While other commercially-viable mediums like television are battening down the hatches in preparation for the day after Nov. 4th, when the loss of campaign ad dollars will mean a hit in budget (because whoops, automakers and other traditional commercial-takers don't have as much money for ads as they used to!), the guys and gals over at Huffington Post are not worried a bit.
And even though magazines like Radar and CosmoGirl! are closing left and right, and newspapers are laying off half their workforces in order to stay afloat (like those 75 at LA Times), HuffPost CEO Betsy Morgan says they aren't sweating layoffs over at Arianna's blogger farm.
Why not? Well for starters, it helps to have a bunch of writers who really put the free in freelance.
Media is getting hit hard in this economic climate. Ad-supported companies are getting hit hard. And there's a chance that The Huffington Post, like other sites, will see a traffic drop after the election. Are you going to have to do any layoffs?
Morgan: We don't anticipate that. We've had a really good year, ad-wise. We're in the game at a different point in our life cycle than the other mainstream players. We've seen the brand really grow to top of mind with both agencies and clients and the response has been really positive.
"Different part of our life cycle" is code for "we don't have enough people on the payroll to do layoff," in case you were wondering.
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