You may have already seen the Daily News' cover story about advertising on the subway while you were riding the subway this morning. But, if not, we're here to give you a re-cap. (We so love it when cover stories focus on media instead of murder and/or natural disasters.

More or less, the MTA is considering bringing advertising on the subway to the next level, in the form of television like "changing images." (Cue collective "ooooooh.") Trapping riders in a train and forcing them to watch ads? Could advertisers ask for anything more? Plus, it could be good for commuters, too.

But Gene Russianoff of the Straphangers Campaign believes the ads are worth it if they help reduce fiscal pressure to raise fares - especially with a hike being mulled for next year.

Well, maybe the only other thing advertisers would ask for are consumers who aren't as vocally opposed to spending money and a law against allowing iPods on the train.

Mining for ad dollars [Pete Donahue, Daily News]