If They Sold It
Barnes & Noble Reverses “Moral Stance;” Remembers It’s All About the Benjamins

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It was about a week ago that Barnes & Noble decided to take a stand against If I Did It, and not stock it in their book stores. The stand was a bit limited considering that BN.com would still carry the book.

So earlier this week, when If I Did It climbed to number one on the BN.com bestseller list, it seemed like time to reconsider that moral middle ground. Yesterday Barnes & Noble announced that it would shelve the book.

Barnes and Noble spokesman explained the change:

We've been monitoring the pre-orders and customer requests and have concluded that enough customers have expressed interest in buying the book to warrant stocking it in our stores. We do not intend to promote the book but we will stock it in our stores because our customers are asking for it.

So basically, “widespread customer outrage and disgust” turned out to be more like widespread customer interest and demand, and Barnes & Nobles wants to make some money.

Aug 31, 2007 · posted by rebecca · Link · Respond
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