As David Carr – a man who cannot match Brandon Davis' name to face, lack of job description, or young Hollywood gal pals – plays catch up in chronicling the rise of TMZ.com, he surreptitiously buries this bit of news at the bottom:

Interestingly enough, TMZ, a Web site built out of the remnants of a television show, could end up as … a television show. Negotiations with various parties are under way, according to Mr. Paratore.

But [TMZ chief Harvey] Levin, who has made the trip from Web skeptic to cultist, is not dying to relive the demands of a traditional broadcast.

Rather, Harvey – who arrived from Celebrity Justice – is content to spit out dozens of K-Fed sightings, Lindsay club exits, Paris driving episodes, and Chyna drunken antics at a crack addict pace. But only because when he's online, there's no need to consider corporate parents AOL and Telepictures. You've already seen what happens when a studio like Paramount launches a show like Entertainment Tonight: Pretending the TomKat romance is for real.