In the July issue of Portfolio, now-former American Media editorial director Bonnie Fuller took over the back page to do two things: Wrap her arms around an issue of Star, and reveal almost nothing about where she's headed from here.

Then, in the Times's Sunday Business section, she did something similar: She posed in the same position (sans tabloid) and said, well, almost nothing about where she's headed from here.

Despite what one errant blogger may claim, Ms. Fuller is the Queen of All Media.

From YM and Marie Claire and Cosmopolitan to Us Weekly and Star, Fuller has earned – some might argue rightfully – a reputation as a ball-busting, no-nonsense editor who routinely brought her staff for a visit to the brink of sanity all in the name of a close. And now that she's heading off on her own, with a venture aptly titled Bonnie Fuller Media, and funding from former Viacom interactive chief Russ Pillar's 5850 Group, perhaps it's time to stop counting all of Fuller's flaws, sand your bedpost smooth, and begin notching her successes.

In the Times, reformed crack smoker David Carr attributes much, if not all, of the current culture of celebrity to Fuller.

The idea that we can relate to A-listers? Fuller's doing. The move to an endless appetite for celebrity news? Thank Fuller. The climate where a website like TMZ can succeed? Bow down to Fuller.

Well, we won't go that far; surely there are other factors out there that made the stork decide to drop us off here, in the 24/7/365 world of celebrity rapture. But Fuller is definitely the godmother of shaping this environment. Plenty will criticize the fact that CNN now reports Brangelina stories alongside the hunt for bin Laden, but far more people will pick up a copy of Us Weekly or visit Pink Is The New Blog, shame-free.

And indeed, that is Fuller's legacy. The reason you're here right now, reading these words, is due, in part, to the world she created.

Now there's Bonnie Fuller Media, which hasn't exactly been molded into its final form but, as we understand it, will encompass plenty of online projects, perhaps some TV involvement, and, for once, little to no print product (at least not yet), tailored for a very specific demographic.

Indeed, Fuller knows her audience: Young girls and women who aren't just looking for an aspirational escape, but a fantasy world that's as accessible as Britney Spears is ubiquitous. And she's brought us that. Hats off, for those who appreciate that sort of thing.