
Do you not have a spare million dollars or so to buy yourself 30 seconds of ad time during the Superbowl? Fear not: this year, companies feeling the credit crunch are combining forces to bring you interstitial spectacles that combine several products at once. Thank god Superbowl is that one time of year it's okay to get excited about cool commercials.
This eye-popping commercial interruption will include not only a trailer for the upcoming DreamWorks film "Monsters vs. Aliens" but also a 60-second ad for SoBe Life Water that features the popular SoBe lizards, which appeared during the game in 2008, alongside NFL stars and characters from the movie.
The ad will include a "modern interpretation of the famed ballet Swan Lake, and the rhythmic effects when the players and creatures are infused with the refreshing and reinvigorating impact of SoBe Life Water," according to a press statement. Peter Arnell, of Omnicom Group's Arnell Group, directed the SoBe spot, according to the press release.
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