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Is Joe Zee Ruining Elle?
Who's responsible for circulation drops?

The sniping inside Elle continues, and the fella with the biggest target on his head is creative director Joe Zee.

Fresh off bitter internal reviews of the the magazine’s reality show Stylista comes more criticism of Zee, who, with editor Robbie Myers, threw a viewing party for the twosome’s Ugly Betty season finale cameos.

“Your story about the hype of the ‘1 second’ cameo for Joe Zee on Ugly Betty was very accurate,” says a spy. “No one could believe he would throw a party for such a thing. He is such a lens fly - will do or go anywhere to get on TV.”

But it’s not just Zee’s vanity that’s vexing staffers. It’s what it’s costing the magazine. A source says all of Zee’s personal vamping and obsession with being on TV – and, apparently, in the magazine: he’s spotted with Rihanna in her issue’s table of contents – means “he has taken his eye off the ball at his day job.” Translation?

Newsstand is plummeting. And Elle’s publisher Carol Smith “is freaking out … as advertisers are moving away.”

In January, newsstand sales hit 421,000, up 25.3 percent from last year, with a Victoria Beckham cover. In February, with Jessica Alba’s cover, things dropped to 375,000, but that was still 15.7 percent better than last year. And then March’s Amy Adams cover began a downward spiral, with newsstand plummeting to 285,000, down 34.8 percent from last year.

Then came April’s Natalie Portman cover, followed by May’s Madonna cover, which “tanked,” and June’s Rihanna cover, “another disaster.”

And this month’s Mariah Carey cover, which already carries anecdotes like this one? An absolute mess, says a source. Among the problems: Editors had trouble scoring clothes from the designers.

Jun 2, 2008 · Link · 8 Responses
Comments (8)
No. 1 KIMKONG says:

To begin with Joe Zee is not only ruining ELLE magazine; he is ruining the WHOLE Fashion image! This guy is simply DISGUSTING. EllE is slowly becoming a cheap magazine with dirty look editorials just like any other magazine you find out there that no one buys. Elle has lost all the glamour and fun. Joe Zee sucks!
Uggly Betty?… Im sure no one noticed or knew who he was! He looked like a Ninja Turtle!
Joe Zee has NO glamour or class and he will never be popular even if he tries to appear in the next star wars movie!
I guess the owners of EllE magazine must be VERY stupid to allow this disgusting creature to throw a party after all the bad image he is giving to this magazine.

Posted: Jun 2, 2008 at 7:28 pm
No. 2 Bettyb says:

Who reads that magazine? Elle sucks!!

Posted: Jun 2, 2008 at 8:59 pm
No. 3 betty sue says:

it is about time ELLE is tanking. The place is is crazy and run my crazier people. They hire and fire people at the drop of the hat. I hope this magazine dies a slow death like all the other books at HFM.

Posted: Jun 2, 2008 at 9:00 pm
No. 4 Eddie says:

I think its pathetic to throw a party as an excuse of a 1 second appearance in Uggly Betty.
I think this guy just likes to greet and amuse his friends with the magazines money.

Posted: Jun 3, 2008 at 9:50 am
No. 5 Penelope says:

I used to really like EllE…I don’t read it anymore.

Posted: Jun 3, 2008 at 9:55 am
No. 6 Vicky says:

I used to get inspired with Elle magazine. Now the magazine sucksssss.

Posted: Jun 3, 2008 at 1:26 pm
No. 7 kim says:

according to the elle newsletter, mary kate olsen is on the july cover, not mariah. which i’m not sure is a better choice…

Posted: Jun 3, 2008 at 10:30 pm
No. 8 El Denfendito says:

Joe is an incredibly talented stylist, a charming man and a terrific manager to his staff. He works hard to make Elle great. If you don’t like his work, that’s your right. But he’s a down-to-earth guy with a great sense of humor who actually embraces the idea that fashion should be fun (and not the viciously judgmental province of a few dried-up, embittered Fascistonistas).

Cut the guy some slack. Fashion is exciting and challenging and changing right now. No one’s going to get it right every time. We can at least try and nurture those who try.

Posted: Jun 4, 2008 at 1:05 am
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