Forwarded via email from a former staffer, the following supposedly appeared on Craigslist for a short while, though we can't find it.

Even more fun: Some people are said to have believed it was fo' realz.

Gawker and Jossip are teaming up for a new Blog!

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Reply to: gigs-392787232@craigslist.org
Date: 2007-08-09, 3:14AM EDT

We finally did it. We do enough linking towards on another during the day, so we finally decided to get together and create a blog.

We're pulling no punches here. This is going to be a very direct blog. No compromises.

The name of the new venture that will launch in September is called…

"Milk"

No kidding.

So what's it about? White people, doing and living White lives and doing really White things. Simple.

We're embracing all things White and promoting White culture to the fullest.

Want to write for us? We need some sharp, sarcastic, slightly racist, educated and young WHITE writers.

No joke. How do you know if you qualify?

- You need a tan
- You love gentrification
- You know a few (and we mean a few) Black people
- Your ancestors were not forced to come here
- The crack epidemic did not effect your family
- You tolerate certain kinds of people

Sound bad? Wait until you see the blog. So if you fit the bill, embrace and love being Vanilla, send a resume pronto.

As much as we love our friends at Gawker – we're totes friends, right? – we're quite capable of launching our own race-based blog all by ourselves. And also: Who does white in September?