Jared Kushner is both ingratiating Boy Charmer and serial Tick Off-er. You can't fault the twentysomething for sliding his hands all over Ivanka Trump's pins, but then you hear news that he's launching 50 micro-websites about politics, one for each state, and you tend to think his ambition is crossing the line into shameless flaunting. Because it is.

Under the umbrella Politicker.com, Kushner has so far launched ten state sites, like PolitickerNV.com and PolitickerNH.com, with all 50 expected to go live by the end of 2009. (By Election Day, he expects just 20 sites to be operational, which does voters a whole helluvalotta good.)

Each site will have its own mini news bureau with dedicated reporters, which means the initial cost of the investment – 50 domain names at $9.99 = $499.50 – balloons very quickly; in case you haven't heard, newspapers all over the place are in the middle of a different trend, cutting unaffordable newsroom jobs.

No matter, though: Kushner is loaded from his ethically-questionable father's fortune. (He did lay down $10m for the New York Observer, after all.) Which is why he's been able to hire 30 staffers so far, such as former Boston Globe blogger James Pindell.

But the goal here, indubitably, is to make money. And how to do that? Through the free-for-all that is online advertising. But that will require hoards of readers — readers who have to get over laughing at the little cartoon guy with the Bill Clinton thumb. Who, we can't help but imagine, was fashioned after Kushner. Or at least his boyish charm.