We’d be remiss to let another Jason Binn mention go unnoticed. Even if there’s nothing terribly new revealed about the society rag superstar, name dropping Jason’s name is sure to earn a writer at least one mention on Jossip.

So hello, Jon Fine, and welcome to the Binn Fan Club. And thanks for letting us know denizens of some of America’s less substantial cities might soon find themselves on the receiving end of advertorial glossies weighing more than seventh grade history textbooks.

SEPTEMBER BRINGS NICHE’S entries into Boston and Washington: Boston Common and Capitol File. Next year, Niche launches in Chicago and Atlantic City. In late 2004, Niche applied for trademarks for titles relating to Houston, Seattle, San Diego, Sun Valley, Palm Springs, Palm Beach, and Phoenix. And Binn hints that the model could work internationally. “I’ve never had a bad launch,” he boasts.

And if anyone can add some class to Atlantic City, we have full faith it’ll be Jason.