• God help us if it’s Details that’s chronicling the new class war.

• Celebrities who blog finally receive well-deserved attention.

• Cute! The WSJ gets to the bottom of those annoying underlined text link ads you’ve seen (and read about) everywhere.

• Lindsay Lohan throws some kerosene on her Paris Hilton feud, claiming the heiress threw a drink at her.

• Sixth grade math puts the cost of canceling the O.J. Simpson book-interview extravaganza at $10 million.

• NBC and MSNBC begin calling Iraq a “civil war.” Tony Snow certain to get angry.

• We love a hefty Ken Auletta media piece in The New Yorker (this week: Lou Dobbs!). We don’t love having to choose just one punchline from thousands and thousands of words of copy.

• Publicists: Leave David Carr alone for a while, and he just might talk to you.

• Tom Mazzarelli begins staffing up Fox’s morning show, with nary a Today show staffer in sight.

• Simon Dumenco read skimmed Reader’s Digest, and lived to tell about it.