"With typical Midwestern modesty, [Poynter industry blogger Jim Romenesko] says he didn’t set out to create a media-economics monitoring service but rather a national 'community of journalists' for 'people like me who are obsessed with newspapers.' That his site has become a high-tech tom-tom for angst-ridden members of a dying tribe was merely a side effect." [Portfolio]

That is, a gossip rag.

But the transition wasn't lost on Romenesko. That's why he launched the burgeoning coffee gossip blog Starbucks Gossip, though he claims its minuscule revenue "pays for my coffee and maybe a sandwich." Remember when that was the salary of a gossip blogger?