Jimmy Jellinek, the Maxim EIC who was canned in August and replaced by Men’s Journal’s Jim Kaminsky, decamped to assume the role of entertainment/programming VP at Heavy.com, the broadband video site frat guys visit after exhausting all the links on College Humor. Now he’s showcasing his debut as a “commercial producer” with a music video for what he describes in an email as “probably the first ever Heavy Metal Commercial.” That is, a JVC-produced music video for “Turn Me On” with Papa Roach and Buckcherry.

Always nice to see Mr. Jellinek hasn’t lost his affinity for bikini-clad ladies.