John Edwards' Cheating Revelation Holds Up Against Olympics
'Friday night's exclusive "Nightline" interview with former presidential candidate John Edwards, which rocked the media landscape earlier in the day, did little to boost the news program's ratings, although it was able to hold its audience against the Olympics opening ceremony on NBC. Friday's "Nightline" averaged a 2.6 household rating in the preliminary local people meter markets measured by Nielsen Media Research. That was on par with the previous week's household ratings. Also on par was the show's 1.2 rating in adults 25-54. But that in itself isn't a loss as "Nightline" managed to hold its own against the NBC Olympics juggernaut, not losing much in the way of audience as other shows did.' [THR]
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Editorial Director
It's interesting that viewers had two fakes to choose from that night–the faked Olympics opening ceremony with faked fireworks and faked singing by a Chinese girl and who knows what else that was faked, and the fakery from that guy from North Carolina on ABC. CBS, in the end, comes out the winner that night.