Jon Friedman Had It First: Portfolio Will Only Succeed If It Does Something to Make It Successful

Unlocking the secrets to how Conde Nast can hit a home run with its new business title, Jon Friedman visits the corner psychic to reveal:
To surpass Fortune, Portfolio must be, above all, SURPRISING.
It must also be, above all, not another frickin' business magazine. Too late? $4.99/minute gets you another suggestion.
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