Just Like You Were in 7th Grade, September's Mags are Fat

Oh, so you noticed we're nearly midway through August, which means the September glossies are lining the shelves on Barnes & Noble? Perhaps you've even carted a few home, or had your doorman drop them off outside your apartment door like a civilized person.

Either way, you've come to understand what your Equinox membership has really been good for all summer long: Not to look good poolside in Southampton, but to train for carting your stash of fat, shiny September titles to your sofa for afternoons of perusal. But just how fat are this month's offerings? We sent Intern Joseph to a few (dozen) Duane Reades and CVSs to find out.

Allure - 282
Cosmopolitan - 306
Details - 338
Elle - 592
Esquire - 252
Glamour - 418
GQ - 184
InStyle - 184
Lucky - 376
Marie Claire - 306
Martha Stewart Living - 256
Men's Health - 364
O, The Oprah Magazine - 376
Oxygen - 160
Town & Country - 136
Stuff - 140
Vanity Fair - 415
Vogue - 840

Conclusions:

• It's no wonder why Stuff is folding.
Details is looking mighty chubby. Not good for any gays we know.
• Of Vogue's 840 pages, 727 are ads, or: 13 percent is editorial. Sounds about the right ratio to us.

Aug 13, 2007 · posted by david · Link · 21 Responses
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  • Comments (21)

    No. 1 Wagazi » 87 % ads in the new issue of Vogue says:

    [...] a look at Jossip for more info on some heavy (as in heavy to carry home) september issues from the U.s. magazine [...]

    Posted: Aug 13, 2007 at 5:03 pm
    No. 2 When You Have Fewer Ad Pages, Common Wisdom Suggests Wasting More Edit Pages / Jossip says:

    [...] September's Vogue thinks a decent editorial-to-advertising ratio is 1.3:10. But with 63 fewer ad pages and a whole lot of editorial hype to live up to, perhaps dedicating a [...]

    Posted: Aug 22, 2007 at 12:44 pm
    No. 3 Hollywood Bedroom » Blog Archive » When You Have Fewer Ad Pages, Common Wisdom Suggests Wasting More Edit Pages says:

    [...] September's Vogue thinks a decent editorial-to-advertising ratio is 1.3:10. But with 63 fewer ad pages and a whole lot of editorial hype to live up to, perhaps dedicating a [...]

    Posted: Aug 22, 2007 at 1:35 pm
    No. 4 When You Have Fewer Ad Pages, Common Wisdom Suggests Wasting More Edit Pages at MyQaeda Celebrity Fashion Blog says:

    [...] September’s Vogue thinks a decent editorial-to-advertising ratio is 1.3:10. But with 63 fewer ad pages and a whole lot of editorial hype to live up to, perhaps dedicating a [...]

    Posted: Aug 23, 2007 at 7:32 am
    No. 5 o nekim stvarima govoreći » Blog Archive » Reklamiranje u časopisima says:

    [...] Zanimljiva lista o količini reklamnog materijala u nekim velikim svetskim časopisima koji imaju milionske tiraže, a samim tim imaju i ogromnu arhivu reklamnih ugovora. [...]

    Posted: Sep 1, 2007 at 4:22 pm
    No. 6 Блогът на Publicis MARC Group » Blog Archive » Ти си това, което четеш says:

    [...] не са само Vogue така. По инфо от Jossip положението с рекламата в другите списания изглежда [...]

    Posted: Sep 3, 2007 at 5:00 am
    No. 7 Vogue Sept Issue is over 86% Advertising - Coffee Lounge says:

    [...] { float: right; padding-left: 10px; } FULL STORY HERE Not that I read Vogue or anything, but apparently the September issue is 840 pages thick. Of those [...]

    Posted: Sep 3, 2007 at 8:30 am
    No. 8 A Photo Editor » Blog Archive » Only 13% Of The September Issue Of Vogue Is Content, 727/850 Pages are Ads says:

    [...] wonder if people enjoy reading all those ads?read more | digg [...]

    Posted: Sep 3, 2007 at 8:56 am
    No. 9 Sign of the magazine times « Full Metal Cynic says:

    [...] Sign of the magazine times File this under incidental intelligence fact #4,176,401: Out of Vogue's September issue of 840 pages 727 are advertisements (i.e., 13% is meat or at least as meaty as this kind of mag probably gets).  Here. [...]

    Posted: Sep 3, 2007 at 11:43 am
    No. 10 [inglés] 727 de las 850 páginas del número de septiembre de la versión americana de Vogue son publicidad // menéame says:

    [...] [inglés] 727 de las 850 páginas del número de septiembre de la versión americana de Vogue son pu…www.jossip.com/magazines/just-like-you-were-in-7th-grade-sep… por honova hace pocos segundos [...]

    Posted: Sep 3, 2007 at 5:58 pm
    No. 11 ImAFish Extra » Blog Archive » Only 13% Of The September Issue Of Vogue Is Content, 727/850 Pages are Ads says:

    [...] Vogue ’s 840 pages, 727 are ads, or: 13 percent is editorial. Sounds about the right ratio to us.read more | digg [...]

    Posted: Sep 3, 2007 at 6:07 pm
    No. 12 Department of Projected Emotions: Anna Wintour Loves Roger Federer / Jossip says:

    [...] that Vogue is all advertisements or that Federer is boring. But you don’t have an 87 percent ad ratio or 11 Grand Slams by accident. Anna Wintour may be crazy and Roger Federer may be predictable, but [...]

    Posted: Sep 4, 2007 at 2:29 pm
    No. 13 Hollywood Bedroom » Blog Archive » Department of Projected Emotions: Anna Wintour Loves Roger Federer says:

    [...] that Vogue is all advertisements or that Federer is boring. But you don’t have an 87 percent ad ratio or 11 Grand Slams by accident. Anna Wintour may be crazy and Roger Federer may be predictable, but [...]

    Posted: Sep 4, 2007 at 3:55 pm
    No. 14 Department of Projected Emotions: Anna Wintour Loves Roger Federer at MyQaeda Celebrity Fashion Blog says:

    [...] that Vogue is all advertisements or that Federer is boring. But you don’t have an 87 percent ad ratio or 11 Grand Slams by accident. Anna Wintour may be crazy and Roger Federer may be predictable, but [...]

    Posted: Sep 4, 2007 at 4:52 pm
    No. 15 Good to Go Pile . . . « Trading for the Masses says:

    [...] Lots of Ads in Septembers Magazines [...]

    Posted: Sep 4, 2007 at 6:22 pm
    No. 16 The Hippopotomonstrosesquipedalianism Link Dump (Yes it’s a real word) « Darkly Dreaming David says:

    [...] Only 13% Of The September Issue Of Vogue Is Content, 727/850 Pages are Ads [...]

    Posted: Sep 5, 2007 at 12:01 am
    No. 17 Dick Logan » Only 13% Of Vogue Magazine is Content, The Rest Are Ads says:

    [...] read more | digg story [...]

    Posted: Sep 6, 2007 at 12:51 am
    No. 18 Only 13% Of The September Issue Of Vogue Is Content, 727/850 Pages are Ads « Top Celebrity News says:

    [...] read more | digg story [...]

    Posted: Oct 12, 2007 at 9:28 am
    No. 20 Only 13% Of The September Issue Of Vogue Is Content, 727/850 Pages are Ads « Promi News says:

    [...] 727 are ads, or: 13 percent is editorial. Sounds about the right ratio to us.[…] Thanks to msaleem for providing this nice story on Digg (more than 2702 [...]

    Posted: Oct 30, 2007 at 4:40 pm
    No. 21 Vanessa says:

    Try these guys for gossip magazines http://speedimpex.com. I have Hello magazine from them.

    Posted: Dec 26, 2007 at 11:08 pm
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