'Couric's broadcast is starting to make some modest audience gains. In Baltimore, for example, the CBS Evening News grew by about 2.2 ratings points or 28,400 viewers from May 2007 to May 2008. The pattern extends to such other mid-sized markets as San Diego; Hartford, Conn.; New Orleans; Pittsburgh; and Kansas City, Mo. None is New York or Los Angeles, and the gains are not huge, but analysts say that in this era of eroding audiences for all traditional media, a gain of that size in a highly competitive, East Coast market like Baltimore is noteworthy. "Katie Couric is actually getting ratings - there's a headline," says Douglas Gomery, University of Maryland media economist. "But, seriously, CBS and Couric should be pleased. Who wouldn't take an audience gain of 28,400 viewers these days and feel good about it?"' [B-Sun]