Kevin Federline Insults Complex Readers

Complex

What's the next big career move for the endlessly talent Kevin Federline? He's set to be the face of Five Star Vintage, a young men's collection based out of California. That's right, K-Fed is now a spokesperson for the clothing line, which is sure to be filled with velour, white sneakers, and gold necklaces. We can't imagine that anyone would be so out of touch they actually think seeing an outfit on K-Fed would inspire anyone to purchase it.

Who could Five Star Vintage possibly be targeting?

The campaign targets an elusive male demo, the street-savvy 16-28 year-old who reads Complex from cover-to-cover and takes his style cues from the celebrities shown in the magazine. In the first two images, Federline is wearing jackets, which sell for $59-79 at Macy's, Lord & Taylor, Virgin Megastore and Kitson's, a trendy L.A. outlet.

Oh, ok. Yeah, we could see Complex readers responding to the K-Fed look.

Clothing Line Five Star Shines With Kevin Federline
[Sandra O’Loughlin, Brandweek]

Jul 28, 2006 · Link · Respond
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