At last(?), the mystery behind the videos of cell phones supposed popping corn, which has been seen nearly 2 million times, is solved: It's an ad. For Cardo Systems.

Surprise!

Oh, murketing, that buzz word describing the stunts pulled by Levi's, Coor's Light, and Nike, which produce stunt videos, post 'em on YouTube, and wait for viewers to eat them up. Unlike TV spots, the clips are cheap to produce, free to distribute, and find audiences in the hundreds of thousands and beyond with a creative that people want to watch.

And: We fully support them.