Kmart Asks America's Youth to Shill Its Brand, All for the Chance to Win an Exciting Trip to Gritty NYC

Good news, fame-seeking kids and the parents looking to make them into bit part actors! In the same vein as Sprint looking for average citizens to make user-generated commercials while plugging its new Instinct phone, Kmart wants kids to make their own 30- to 60-second spots explaining how they're achieving their back to school style with the downmarket retailer. It's all part of a contest tied to ABC's reality show High School Musical: Get in the Picture, with the winning ad airing during the show's finale. The winner also gets a trip to New York City (to visit Kmart), a $1,000 gift card (to Kmart), and a a Flip Video Ultra camcorder (available at Kmart!). Videographer's block? "If you need more inspiration, head to Kmart and check out the clothes," advises the helpful intro video. So, what have America's future human produce placements come up with?

Soul-crushing sales pitches like this:

Jul 30, 2008 · posted by david · Link · Respond
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