(The Enquirer's old look, left; its facelift, right.)

Have yourself a look at this week's National Enqurier. Not only is the AMI rag riding high off its O.J. Simpson scoop, but it's given itself a makeover in a repositioning to compete harder against its celeb tabloid brethern. New logo! New names for sections! New typography! Same flipping unreliable rumors into frontpage headlines!