"This is like, my first big action movie, and this is what I f*cking get. Wow, wow." That's Ed Norton in this Jimmy Kimmel clip from last week — the only real bit of press The Incredible Hulk star participated in (he did do the red carpet at the premiere, with "controlled" press, and the MTV Movie Awards). How come? Because, the story goes, he didn't want to have to get grilled on a little dispute over just how much he re-wrote the Hulk script submitted by Zak Penn (who wrote X-Men 3), and why Norton didn't get a screenwriting credit.

With the movie opening this weekend Norton supposedly ran off to some deserted island and refused to promote the flick, leaving Liv Tyler's lips to do all the heavy lifting.

So what was the end result of Norton refusing to take part in endless pool interviews? Oh, nothing really. Just a $60 million opening weekend box office take.

Watch Norton's Kimmel video, which hopes to rack up as many YouTube views as "I'm F*cking Matt Damon," below.