If even the Hamptons is seeing problems in the luxury real estate market — well, homes $10 million and up are selling, but nothing between $1-10m — then you know the recession has finally trickled its way up, hitting the new money elite who were once so wealthy on paper just a year ago. Now, they've seen their net worths dwindle to a mere eight figures! But the housing market crash, ever-weakening dollar, and tightening credit market aren't just affecting home sales. They're affecting the magazines favored by the rich, who actually own some of the boats seen in the pages of Yachting magazine; ad pages there are down 18 percent. At Power & Motoryacht, ad pages slipped 21.3 percent. So too are pleasure rags like Ski (down 18.7 percent), Hunting (21.1 percent), and Salt Water Sportsman (24.5 percent) taking a tumble. With a weak economy, companies slash their ad budgets first, so this downward trend makes sense. What doesn't make sense, then, is why a title like Running Times — a magazine about rapidly putting one foot in front of the other — has seen ad pages increase, by 6.2 percent. Please, Mr. Magazine, explain the complicated arithmetic! [MP]