Like an anal retentive moth to a flame in need of new throw pillows, Martha Stewart is heading to Russia. Well, actually, she's already in Moscow, helping congratulate bllionaire friend Charles Simonyi on his $25 million space dinner (a menu supposedly put together by Stewart herself).

But more importantly to MSLO shareholders, Martha is bringing her brand to the world's largest nation.

Translated into Russian, Stewart's publications about cooking, entertaining and gardening may be on sale at kiosks in Moscow by next spring. She'll start with Martha Stewart Living, Everyday Food and Blueprint, a new magazine aimed at women aged 25 to 45. The media rollout will be followed home furnishings including sheets and towels, possibly through an alliance with a local retailer, she said.

Now, at least when consumers buy the sheets recommended by Martha, they'll feel joy knowing the "Made in Turkmenistan" tags were sewn on by their own 11-year-olds.