Marie Claire's Joanna Coles is said to be leveraging Elle's up-in-the-air status as a Project Runway partner to scoot her own magazine in the door as the heading-to-Lifetime show's magazine brand.

In other semi-PR related news, Ugly Betty, the ABC sitcom that's been serving as a dumping ground for Runway personalities Christina Siriano, Nina Garcia, and Elle's own Robbie Myers and Joe Zee, will see Lindsay Lohan grace the set. She began shooting her cameo on Saturday for the same episode Elle v. Mode softball game that had Naomi Campbell at bat. "Lindsay arrived on set 45 minutes early," a source told Us, which totally means she's on the wagon again.