After Mark Pasetsky was ousted as the editor of Life & Style, the official word was that he was headed back to the marketing firm Mark Allen & Co., where he came from. There, he was going to work on "various branding initiatives" for Bauer.
Well, at least we've got evidence of that first one. An Allen release announces Mark's latest client.
Mark Allen & Company, a leading communications firm headed by Life & Style’s former editor-in-chief Mark Pasetsky, has been named agency of record for Barc, a leader in the $1.8 billion African American and Hispanic men’s grooming category. [...]
“With Pasetsky’s experience at Life & Style coupled with his extensive public relations experience, we’re excited to have Mark Allen & Company representing Barc,” said Christopher Hayes, CEO, Barc.
If by "experience at Life & Style" means "experience destroying staff morale and confidence" and "extensive public relations experience" means "extensive experience allowing your name to be trudged through the mud," then Mr. Hayes has plenty of reason to be excited.

There are no comments yet. Post yours!